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  1. Rabbi Wernick understands that: “What will inspire people to attend and support their synagogue now is an organic feeling of connection and loyalty for the institution that has infused their lives with purpose and meaning.”
    What needs to be done first, before tinkering with dues models, is to revitalize our congregations so that they are indeed places that infuse people’s lives with purpose and meaning. This is doable but takes work, and will look different within each institution. The revitalized synagogue will emerge clearer on the value it provides and to whom, and the appropriate financial model can be developed and applied. People are ready to contribute financially for lives infused with purpose and meaning. The trick is to focus on how to do that. Get the product right first; the pricing decisions will flow naturally from there.

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