discussion guide fragile diaspora communities »

Are Jewish organizations, synagogues, schools, federations, marketing Judaism or are they marketing their individual missions, programs, appeals?
How will marketing effectiveness be measured?
In a society so embedded in popular culture, how do we appeal to unaffiliated, especially young, Jews without subverting our message in a cultural malaise?
If Jews are commanded to be “A Light to the Nations,” should we engage in proselytizing? How do we interpret this verse?