- Are Jewish organizations, synagogues, schools, federations, marketing Judaism or are they marketing their individual missions, programs, appeals?
- How will marketing effectiveness be measured?
- In a society so embedded in popular culture, how do we appeal to unaffiliated, especially young, Jews without subverting our message in a cultural malaise?
- If Jews are commanded to be “A Light to the Nations,” should we engage in proselytizing? How do we interpret this verse?