Discussion Guide - Discussion Guide - Fragile Diaspora Communities

November 1, 2003
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  1. Are Jewish organizations, synagogues, schools, federations, marketing Judaism or are they marketing their individual missions, programs, appeals?
  2. How will marketing effectiveness be measured?
  3. In a society so embedded in popular culture, how do we appeal to unaffiliated, especially young, Jews without subverting our message in a cultural malaise?
  4. If Jews are commanded to be “A Light to the Nations,” should we engage in proselytizing? How do we interpret this verse?
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